I recently took part in the Online Teacher Summit organized by Paulino Brener including guest interviews from over 30 experts in the online teaching industry. As one of those guest interviewees, I generously received a Premium Access Pass once the summit finished and that has allowed me to finally catch up on several interviews that I had unfortunately missed during the fast-paced week-long summit. One week to listen to 15 hours’ worth of 30-minute interviews can be very intense and several interviews have so much valuable content that it may take multiple listenings and lots of note-taking for some key take-aways to properly sink in. I’m sure I’ll keep updating these notes after repeated listenings.
1. What is my current strategy and how does my website and social media presence reflect that?
I’ve been torn between foreign language learning and exam prep, specifically TOEFL prep. My website doesn’t clearly separate those two facets and I believe that new visitors may get confused. I know this because though my teaching schedule is booked 2-3 weeks out, I’ve only had 2 or 3 students who have decided to purchase lessons through my own website and non-existent sales funnel. All of my students currently come through LinguaTrip thanks to Marina Mogilko.
I only recently at the beginning of March put together my first lead magnet for TOEFL prep strategies and I need to update it since it isn’t as detailed as I would like it to be to explain how to score high in each section. Having recently taken the TOEFL in early February and having scored 117 (28 in Reading, 29 in Listening, 30 in Speaking, and 30 in Writing) I have a lot more confidence that my strategies work for both myself and for my students, several of whom have also gotten 100+ and even 110+ scores. I’ve since updated all my social media accounts to inform new leads that I specialize in TOEFL prep.
Because the numbers of followers and pieces of content are not consistent, it reflects a lack of media strategy and clear focus about which niche I want to connect with most. As of this post on April 17, here are my follower/subscriber stats compared to what they were on January 18, 3 months earlier.
Facebook Language Exchange group: 15.5K members, and 1.5K requests to join vs 15K (+3.3%)
Twitter: 417 vs 383 (+8.8%)
Facebook business page: 290 vs 169 (+71.5%)
Instagram: 183 vs 146 (+25%)
YouTube: 182 vs 155 (+21%)
TOEFL prep strategies email list: 28 vs 0
30-Day Speaking Challenge email list: 40 vs 0
The only reason I have those stats from January 18 is that I joined a month-long course creation program and was requested to collect those stats for a before/after comparison. Also, in terms of my goals, I stated:
“Effective strategies for recycling content from lessons into stand-alone courses, effective strategies growing my email list and contacting people without being annoying or too pushy with hard sales, strategies for generating income from my 15K Facebook group.” For other goals, I said, “Become more organized, focused, efficient, strategic, be less paralyzed when taking decisions and immediately implementing them, overthink things less and act more.”
As you can see, I thought about strategy and being strategic at least three times when formulating my goals.
Based on this Business Strategy guide, I can say that my Vision is connecting successful learners with successful teachers and mentors. My Mission is to build a global community of learners and share best practices based on results. My Values are confidence, resourcefulness, empowerment, service, encouragement, success, teamwork, collaboration, community, and relationships.